Google has agreed to acquire video streaming startup Episodic, which specialises in the broadcasting and streaming of video files as well as tracking video traffic and ad placement. Terms of the deal were not disclosed.
Episodic describes itself as a complete platform, covering everything from the streaming of the files to syndication and traffic analysis.
Co-founders Noam Lovinsky and Matias Cudich said that there would be no interruption to the service as the company integrates into Google, and that the two firms will work on web, mobile and IPTV video platforms.
"From our earliest discussions with Google, it was clear that the teams shared this belief and together we obviously see huge potential in online video, " said Lovinsky and Cudich.
"Our product visions were also complementary, and together we will continue to produce innovative video technology for our customers and their viewers."
The deal is the latest in a series of acquisitions for Google. The company finished its acquisition of On2 Technologies in February, and boosted its Apps packages last month with the acquisition of DocVerse.
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