A US start-up has launched a new service to make it easier for users to find what they are looking for in the busy world of online auctions.
iTrack enables users to track auctions on eBay, Amazon Auctions, Yahoo! Auctions and AuctionUniverse and is adding new sites to the lineup regularly. The company has also received Truste privacy certification, which guarantees the confidentiality of both personal and search information.
Dave Taylor, iTrack’s founder and president, said: “We started iTrack to help auction enthusiasts quickly find an item or bargain in the auction world. As our subscribers have grown, we felt the need to further help users customise their searches, tailoring them for the different search capabilities of the many different auction sites."
Users register with iTrack at www.itrack.com, supply their email address and a password, then list what they want to find and the auction sites they want searched. The iTrack system searches daily on the selected auction site and if there are any new matches, users receive an email message to that effect.
And consumers can sign up to three different search packages. iTrack free three pack enables them to enter up to three searches and have them checked daily, while for an annual fee of $25, iTrack eight pack provides them with eight searches, access to the private iTrack discussion board and the ability to request more frequent email notifications.
The iTrack 20 pack, however, costs $50 per year and gives subscribers up to 20 searches, access to the discussion board and more frequent email notifications.
The company's intelligent agent or bot, called Tommy Tracker, acts as a personal search coach to scan users' searches, analyse their search patterns and send them email tips to help improve results. "No matter how rare or unusual the item, iTrack ensures that collectors locate it," Taylor said.
Jupiter Communications projects that the number of online auction purchasers in the US alone will quadruple to 6.5 million in 2002 from 1.2 million in 1998, and that consumers will have spent $7.1 billion dollars within three years.
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