The dotMobi registry has developed a tool designed to help companies easily create a mobile version of their web site.
GoMobi allows firms to create high-quality mobile web sites that recognise different mobile devices and format content accordingly, the firm said.
Vance Hedderel, head of communications at dotMobi, explained that goMobi is primarily aimed at small to medium sized enterprises (SMEs), as these organisations traditionally drive the mass market acceptance of new technology.
"Users want a very different browsing experience on the go to what they want on the desktop. The goMobi tool allows firms to create a pared back and basic version of their site to provide a more straightforward interface," he said.
"While iPhones and Android device dominate the headlines, the vast majority of users still access the internet on standard devices, particularly in countries like India and China, so SMEs need to offer sites that can meet these users' needs."
Hedderel added that developers can set their site to always pre-load in mobile format, but give users the option to easily switch to a desktop view if they prefer.
The sites will be hosted in the dotMobi cloud, removing the need for SMEs to pay for extra hosting, and the service offers functions such a improving search engine optimisation.
GoMobi is available now from name.com in the US and will rolled out globally in the coming weeks with other partners. Pricing ranges from $5 to $10 (£3.35 to £6.75) per month.
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