Recent national newspaper adverts from Dell promise customers a 'hot deal' if they order online.
The advert, featured in The Times on 16 August, appeared one day after Dell issued a recall of four million laptop batteries due to a risk of fire. The promotion urges customers to 'go online for a hot deal!'.
A further case involving a Dell laptop catching fire in Illinois came to light at the end of July.
Pictures of another Dell laptop that set itself on fire emerged in August. The incident occurred in November last year in Singapore.
Dell responded at the time, stating that it was aware of the incidents and "taking the appropriate action".
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