Kodak has announced plans to start selling its products via the Internet in the UK and at the same time slash the number of distributors it uses.
The company also plans to concentrate on selling digital storage products, in particular CD-R and DVD products.
Kodak has cut its distributors from 170 to 80 and said it will encourage all its distributors to order through the Internet as part of its new market approach.
Gareth Jones, sales and marketing manager at Kodak Digital and Applied Imaging, said the company took the "opportunity of the Year 2000 and internal changes to redo all of the company's contracts."
He said Kodak chose a "select number of distributors" that will add value through their ability to buy and sell.
"We have tried to minimise the big buyers and maximise the big sellers. We wanted to eliminate the companies with big chequebooks but poor sales. At the moment five of our distributors use our website to order and we would like everyone to," Jones said.
Jones said the decision to sell online in the UK follows a successful shift to selling online in the US. He said traditional channel model advantages such as improved feedback and good evaluation of products and services would be maintained when selling online.
Kodak joined forces with Panasonic to form Matsushita Media Manufacturing at the end of last year, a venture which will take responsibility for the manufacture of CD-R recordable discs, DVD-Roms and other storage solutions. Jones said he envisaged DVD to become a prominent commodity in business over the next 12 months.
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