Centraal Corporation and Network Solutions (NSI) have joined forces to take the pain out of searching for Web sites.
The Internet domain name registrar NSI has signed a deal with the creator of the Realnames Web page addressing system in which it will distribute Realnames subscriptions to domain name owners directly and through channels worldwide.
The Realnames system enables consumers to navigate directly to a specific web page, using simple words and phrases instead of typing in the full URL, thus increasing traffic to companies in the database.
The distribution deal will give Realnames a much needed boost with the added exposure through NSI. In May this year Altavista agreed to use the Realnames database in its search engine, but to have real impact on how users navigate the Web it needed greater distribution.
NSI will also invest $4.2 million in the Centraal Series B preferred stock offering, giving it the chance to purchase almost a 20 per cent stake in the company.
NSI believes the alliance will also help to strengthen its position as domain name registrar when its contract with the US Government ends in two years.
?Network Solutions shares a common mission with Realnames to help businesses leverage their brand name on the Internet and reach their customers,? said Doug Wolford, senior vice president of marketing and sales for NSI.
?This agreement extends our reach in the name space. We?re in the business of helping companies establish their Internet identities and this is another way to do that,? he added.
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