Technology leaders' Web sites fail to deliver

High-tech companies are the worse offenders when it comes to providing a Web site that gives customers basic corporate information such as contact and product details.

According to a study of 50 Silicon Valley companies by Shelley Taylor and Associates, these companies are actively discouraging customer contact by not considering ease of use in contacting the company, availability of customer information, ease of navigation and availability of investment and employment information while developing a corporate site

While making products available to buy would seem a major priority, the report found that only 58 per cent of the companies actually provide this information and only 32 per cent allow customers to make purchase online without going through a potentially lengthy registration procedure.

It also discovered that while nearly all advertise jobs online (98 per cent) only 20 per cent direct applicants to a specific person.

Would-be investors also face an uphill battle as less than a third of the sites offer specific contacts and only half provide a link for them on the homepage.

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