Chip behemoth Intel has launched its mobile computing initiative Centrino for what has been known until today under the codename "Banias".
Intel is using the new name to cover the chipset and integrated wireless connectivity as well as the processor itself, the first time the firm has drawn together a set of different technologies under one brand name.
David Mitchell, Intel UK's head of brand marketing, said that the name Centrino "suggested mobility, flight and moving forward". In Italian, however, the term refers to a square or circular embroidered tablecloth or mat, often a lace doily.
Mitchell said the new Centrino/Banias processor was still on course to be released some time in the first half of this year, and added that the chip would be seen on thousands of mobile and wireless devices as well as laptops by the end of the year.
The chip has been developed with longer battery life, better performance, smaller form factors and integrated wireless connectivity.
Intel has been pushing Centrino/Banias as a processor that will outperform mobile Pentium 4 chips while consuming less power than the ultra low-powered mobile Pentium III.
Sources close to the company say the new chip will initially run at 1.4GHz and 1.6GHz. The fastest mobile Pentium 4 chip runs at 2.2GHz.
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