The UK video games market is booming and is on target to hit #1 billion in sales this year, according to a report.
While manufacturing in the UK is reporting sluggish growth due to the strength of the pound sterling, 95 per cent of the 150 games developers in the country are set to expand over the next 12 months. This will create around 6,000 new jobs, according to the European Leisure Software Publishers? Association (ELSPA).
The industry exported #417 million worth of computer and video games last year, racking up a trade surplus of #225 million. To put this into perspective the UK film and television industry had a deficit of #190 million. ELSPA expects video games exports to hit #500 million this year.
?Britain is one of the top three countries in the world along with the US and Japan in producing leisure software,? commented Roger Bennett, director general of ELSPA. ?Our success contrasts strongly with Britain?s record in the high technology industries such as business software and computer hardware.?
ELSPA was quick to point out, however, that 20 per cent of video games sales, valued at around #137 million are lost due to software piracy.
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