As VNU Newswire reported last month, Hewlett-Packard will this week launch its expanded US online sales effort into Europe. (see Newswire 25 May)
Initially the program will offer around 70 products, including HP Pavilion PCs, Deskjet and Laserjet printers and supplies, plus CD writers, tape drives, scanners and cameras.
The HP Shopping Village will start in the UK and a similar project is planned for launch in Sweden at the end of this month.
The company said it will maintain its traditional distribution channels and to avoid conflict, the products sold via the Web will not be offered at heavily discounted prices but will cost the recommended retail price.
HP said its shopping sites will operate within each pilot country's borders, for example, UK delivery addresses will only be accepted from shoppers ordering from the UK site.
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