Moss Micro has shipped the first packaged version of its sales and marketing automation applications, dubbed Active Sales, in an attempt to break into the mainstream market.
The firm was set up five years ago in Irvine, California, and has until now sold customised sales and marketing applications to about 100 customers, including Kawasaki Motor and Hughes Space and Communications.
John Leonard, Micro Moss? marketing manager, said: ?We?re firmly focused on salesforce automation, and have no plans to move into other markets, but what differentiates us is our focus on the mobile side. One of our unique benefits is our ability to handle disconnected users via our use of [Microsoft] Com objects.?
The company, which is attempting to take on such established players as Siebel Systems, has developed Active Sales 3.0 entirely out of Com based components. This enables users to swap out and upgrade individual objects as required, making the application highly customisable and easy to maintain, Moss claims.
The offering runs only under Windows NT, and Windows 95 and 98 on the client side, although Leonard said it may be ported to Unix if the market for network computers and Microsoft?s Hydra terminal emulation software takes off.
Active Sales is also scheduled to support Windows CE and Web based clients next quarter, and will provide components for such vertical markets as finance and telecomms by the fourth quarter.
Next year, support for mobile users will be enhanced by enabling clients such as handhelds and palmtops to attach to servers via wireless protocols. The product costs $25,000 per server licence and an additional $2,500 per user.
It will be sold directly, although Moss Micro hopes to sign up the Big Five systems integrators at the end of July and to launch its Active Sales Partner Programme in the next 90 days. This will also include such technology partners as Microsoft and organisations that develop sales methodologies, which can be included in the product.
Recent additions to its board of directors include Edgar Brown, former chairman of Bell Atlantic and James Unruh, former chief executive of Unisys, but the firm has no direct European presence, and currently employs only 60 US based staff.
This will increase by another 30 in the next two months, to look after, among other things, the firm?s first Active Sales customer, financial services organisation Endeavour Group, which is based in southern California.
Moon's dark side is mountainous, rugged and never visible from the Earth
The groundwater basins in some areas of Tehran have been damaged irreversibly
This is the first time that any spacecraft on Mars has recorded air vibrations on the planet
Arctic sea ice is thickening at a faster rate during winter, thus slowing down long-term decline: NASA
But, the seasonal ice growth could only delay the demise of the Arctic ice cap for a few more decades