Established favourites the BBC and British Airways took second and third place respectively in the top 500 'super brands' voted for in a poll of 2,373 members of the public.
A group of industry experts picked 650 brands from a list of 1,200 on the basis of quality, reliability and distinctiveness. YouGov then asked the public to pick the best 500.
Announcing the winners at the Superbrands Awards last night, chairman Stephen Cheliotis said: "The top 10 reflects the constant change and evolution of consumer taste.
"It is clear that all the 2006/2007 Superbrands have successfully communicated a unique identity which reflects their core values, something that is essential for any successful brand."
The full list of the top 500 brands can be viewed at the Superbrands website.
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