The vast number of sites on the Internet can make reaching a target audience difficult for marketing and advertising professionals. RelevantKnowledge is trying to ease the burden with the release this month of Web Report 2.0. Web Report 2.0, a $45,000 (#26,946) Java-enabled online application, allows users to tap into the company's database of reports on Web sites and site visitors to find the most effective places to advertise. The new version includes four real-time tools. The Web Calculator generates audience statistics using site comparisons across a single demographic.
The Demographic Compass enables queries to find the ideal site for a demographic group. The Site Profiler allows a study of a site or network of sites.
The Reach and Frequency Calculator permits an investigation of a specific demographic group and gauges visitor involvement with various sites.
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