Speaking at the association's Home Entertainment 2005 event VSDA President Bo Andersen pleaded for a compromise in the looming next-generation DVD format battle.
"Both sides consider their own format superior," he said. "The launch of a single high-definition DVD format is unquestionably preferable to a 'format war' that could cause consumer confusion and lead to a reluctance to embrace either format."
The VSDA has called for clarification of the baseline criteria needed for a high definition DVD format to gain acceptance and support among consumers and retailers.
The organisation has drawn up a list of criteria that it wants the industry to address in a bid to increase buyer acceptance, including a request for manufacturers to fully disclose features and specifications to make it easier for buyers to compare products.
"This should include latent features capable of being implemented in the future, and any features that are available at the option of the publisher, including those on a title-by-title or copy-by-copy basis," said Andersen.
The VSDA is also calling for robust copy protection that "respects the rights of consumers and retailers to sell, trade, gift, rent and loan products".
"Watermarks which withstand digital/analog conversion must be incorporated, but must not violate the privacy of consumers," said Andersen.
"Renewable security should be employed in a framework that does not require disclosure of the identity of retailers' customers, nor require consumer activation for unlimited playback by the person in lawful possession."
The VSDA requested baseline standards on product quality, dimensions, durability, and differentiated packaging and labelling from existing DVDs to avoid confusion.
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