One of a new breed of Internet consultancies has secured a $20 million second round of financing, which it intends to use to fund its European expansion plans in 1999.
Boston-based startup, Viant, won the funding from a group of companies headed by Technology Crossover Ventures. Other investors included General Motors, BancBoston Ventures and Borland co-founder, Philippe Kahn.
The company?s aim is to enable all types of organisations, including start-ups, to reinvent themselves or gain competitive advantage from exploiting the digital marketplace.
"When we set out to build our business, we thought about how the Internet has not only transformed our customers' strategies, but how it has impacted the role of consultancies and the services they offer," said Bob Gett, Viant?s chief executive as he forecast a doubling of 1999 revenues to $40 million.
"Instead of re-tooling an existing company or acquiring firms to build our core competencies, we started from the ground up and created a new kind of professional services firm with an integrated approach and a sharp focus on building digital solutions,? he added.
Viant?s intention is to involve its customers, while moving their big ideas to the development, testing and implementation stage. The firm specialises in business management strategy, corporate branding in interactive design, and technology implementation, and offers fixed rate prices and 90 day Web development as a differentiator.
Julie Meringer, a senior analyst at Forrester Research, said: "Viant is in a unique position with few direct competitors because it's defining a new type of Web integrator."
She added that the company was attempting to combine the strategic view of a business consulting firm with the technical expertise of a large systems integrator.
Viant started out in April 1996 as Silicon Valley Partners, before moving to Boston later that year and changing its name this year. Customers include American Express, Deutsche Bank, JP Morgan and Standard & Poor.
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