LAS VEGAS: IBM has announced an update to its Cognos platform that allows companies to collaborate on information online, and a mobile portal for iPhone and iPad devices underlining their growing role in the enterprise.
Cognos 10 was unveiled at the firm's Information On Demand conference, and will give more staff the ability to collaborate on data to improve responsiveness, according to Rob Ashe, general manager of business analytics at IBM.
"The challenge of Cognos 10 is to give analytic capabilities to more users, and to push analytics further into organisations so that all users, such as sales staff, can have access to real-time analytic information," he said.
"Using real-time information from locations such as social networking sites means that businesses can get instant feedback on a new product launch, and then determine a real-time reaction to this feedback."
The data is also available for staff through Lotus Connections, which IBM said will help businesses gain insights into unstructured data from video, email and text.
Cognos 10 also allows users to create workstations that display information based on wide-ranging parameters, generate real-time information from multiple locations and create charts displaying the information in numerous ways, said Ashe.
Symbian, Windows Mobile and BlackBerry devices are supported, but Android is not as it remains a consumer oriented platform. IBM said that it will evaluate this continually.
IBM has no plans to offer Cognos 10 as a cloud-only product at this time, as the individual requirements of businesses undermine the need for such a system.
"Business analytics is unique on a company-by-company basis and involves sensitive data, so a one-size-fits-all solution on the cloud does not necessarily fit the needs of clients," said Ashe.
The service can be hosted on IBM's Compute Cloud tool, as companies can use the Cognos 10 licence to host the applications.
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