Compaq's seven-year reign as the world's largest PC maker is over. The latest statistics from research company Dataquest show that Dell is the new leader in what is an anaemic global market.
The worldwide PC market grew only 3.5 per cent in the first quarter, and the US market actually declined 3.5 per cent compared with last year.
But despite those sorry figures, Dell, using a series of promotions such as increased memory and other giveaways, completely outshone its competitors by garnering a massive 34 per cent increase in sales that took its first quarter market share to 12.8 per cent, up from 9.9 per cent in 2000.
Long-time market leader Compaq could only manage a 0.3 per cent increase in sales and saw its global market share drop to 12.1 per cent from 12.5 per cent in 2000.
Another analysis of the figures showed that Dell achieved 95 per cent of the total growth in worldwide PC sales. "Market-share rankings are essentially election returns from our customers, and the trend in their voting has been unmistakable for some time," said chief executive Michael Dell.
In unit terms, Dell shipped 4.1 million machines in the first quarter out of a total of 32.5 million.
Although this is the first time Dell has topped the global PC league table, it has lead the US one for eight quarters and holds a huge 23 per cent of that market, almost double that of second-place Compaq.
Dell added that he thought the company had the right product mix of servers, storage products and notebook computers, to keep the company growing in what he called "a challenging" environment.
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