Ask.com is rolling out a feature that will add human input into search results to provide what the firm claims will be correct and informed responses to queries.
The company is launching the service as a beta, and will use the services of a team drawn from its 87 million unique visitors.
The invitation-only service will let individuals put "complex, subjective and time-sensitive queries" to the community.
The firm said in a blog post that the service is "designed to fill some major holes left by search engines through a blend of technology and the strongest asset we have: our users ".
It added that these would be questions that "no matter how advanced, computers simply can't address".
Ask will combine these human responses with machine results, claiming that the addition of people to the equation will allow responses to questions "for which no answer is published online".
"We've been heads down for more than a year working on this new Q& A-focused version of the site, both the underlying algorithmic technology and the community components," said Ask.
"Today's beta release is really just the tip of the iceberg. Our roadmap is full of developments that will make this value proposition really sing. Leveraging your social network, accessing Q&A while on the go, and more, are planned for the near future.
"Today is Ask's first step in a multi-pronged strategy to ensure users get fast, concise answers to virtually any question they ask, any time, any place."
Ask has also changed the look and feel of its site and has talked up its answer database, promising that now it has responses for 500 million questions.
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