The day before the Apple iPhone hits the streets in the US, Hugh Hefner has unveiled 'iPlayboy', a "collection of multimedia features" designed for the phone.
The service from Playboy.com offers a free set of 12 non-nude model wallpapers, a separate photo album and additional photos.
It also contains a one-hour episode of Playboy Radio's The Playmate Hour and a video customised for the iPhone.
John Thomas, editor of Playboy.com, said: "With so much buzz surrounding the all-in-one Apple iPhone, we knew we had to develop something specifically designed just for this device."
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago