Apple Computer?s European general manager has admitted he is worried that Apple does not sell products for less than pounds1,000, according to sources.
Speaking in interviews with US news services, Diego Piacentini, general manager of Apple Europe, said the company will sell kit online in Britain by the summer and must sell hardware for less than $1,200 - approximately #750.
He said almost half of the IT market is now in that price bracket but admitted consumers cannot buy Apple Macintoshes for less than #1,000. Piacentini insisted that sales in Europe are increasing and Apple will grow thanks to its new build to order model and its agreement with Microsoft to ship Office 98 for Macintosh at the same time as Office 98 for Windows.
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