There was a time when the Press Association news agency made its reports as dry as possible to avoid accusations of bias. Times have changed, as you can see from its upgraded Web site at www.pa.press.net, which on the day we looked carried a tabloid-style piece on Princess Di.
PA's earlier Web experiment went so well that it has now set up a new media divsion in Leeds. The revamped site features running news and features along with audio soundbites, TV listings and weather forecasts.
PA sees the sites as the ideal way to showcase news and sports packages for blue-chip customers on the Web such as Carling and Nationwide.
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