Fujitsu is piloting a scheme to sell its PCs through Tesco stores.
The first shop to sell the machines will be Tesco Extra, a hypermarket in New Malden, Surrey, with the pilot kicking off on 14 July. If it succeeds, PCs could feature in standard Tesco outlets, though only the larger ones.
The retailer will aim to undercut more specialised PC stores. According to Bryan Taylor, managing director of Fujitsu Computers UK: "This computer specification would usually cost over #1,000 on the high street but it will be sold in Tesco at #799, including VAT."
Said Alan McLaughlin, a Tesco representative: "We are delighted to be able to trial this now for Fujitsu PCs. Our customers have great expectations of us whenever we introduce new product lines, hence the need for initial pilots with suppliers such as Fujitsu."
But the trial could irritate Fujitsu's other channels, particularly if it is extended to a large number of Tesco shops in the UK.
The specification for the machine, the T-Bird PII/266MHz, includes 32Mbytes of synchronous Dram, a 4Gbytes hard drive, a 24-speed CD drive, a sound board, an internal 56Kbps modem, loud speakers, keyboard, mouse, Windows 98, Word 97, MS Works 4.0, IBM Via Voice gold, Actua Soccer II and a 15-inch digital monitor.
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