The commodity nature of hubs, routers and switches was underlined this week when it emerged that Bay will sell its products through the 30-plus PC World stores in the UK.
The deal was brokered by Peripherique, a subsidiary of distributor Datrontech, Lucy Evans, sales and marketing manager at Bay Netgear, told 'VNU Newswire'. She said that Frontline, its sole distributor in the UK, did not have as good a relationship with PC World (part of Dixons Group)as Datrontech.
?Netgear and PC World have been talking for quite a while,? she said. ?We?re using Datrontech as a channel. About four months ago, we started work with Peripherique and for the last three weeks our products have been in PC World stores.?
Those products include Bay hubs, Ethernet 10BaseT, 10/100Mbps PCI adaptors and routers, she confirmed.
?3Com are just selling their NICs (network interface cards) in PC World but we?re doing the whole solution," she said. "They [PC World] have built storyboards at every end cap and you see them as you come into the store.?
Claudette Morgan, OEM business manager at Datrontech, said: ?Netgear is now in 36 PC Worlds as of last month.?
But another source at Bay Networks said: ?We were upset that our exclusive distributor Frontline did nothing with the range for a year.?
No-one from Frontline was available for comment at press time.
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