Taxi Interactive is setting up a free online ?shopping assistant? to enable UK Internet shoppers to compare prices and hunt for bargains online.
The Web site will bring together information on retail sites and provide price comparisons. It mirrors a service already offered by the company in the US, but sites in other European countries will follow over the coming months.
Tim Hammond, Taxi Interactive?s cofounder, said: "Our research showed that people in the UK are not comfortable shopping in US dollars. They want to compare prices in sterling and shop for brands they recognise and are comfortable with.".
Although there are already a number of shopping mall style sites on the Internet, Taxi claims it is the first to offer price comparisons, enabling consumers to find the best deal on anything from perfume to holidays.
Consumers can search for products globally, and US prices are converted into sterling, with shipping and local sales tax added on. Users can also build their own personalised shopping assistant so they can be alerted of any special offers that may interest them.
Taxi has already struck deals with 30 Web portals and online retailers, including Tiny Computers, in an attempt to make it the default shopping service in the UK.
According to Fletcher Research, consumers will spend about #3.1 billion shopping online in the UK alone by 2003 as confidence in the medium grows.
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