Industry journeyman Ian Davidson, the recently appointed sales director of TAS Software, has outlined plans to take on rival accounting software vendors by creating an indirect channel.
Davidson took up his post a few weeks ago, after joining the exodus from troubled PC maker Fujitsu Siemens. He is well known to many in the channel, having founded Tulip Computers in the UK and worked in a variety of business development and sales roles for vendors such as Canon, Merisel and Olivetti Computers.
Theo Van Dort, chief executive at TAS Software, said: "His experience will help us build on our number-two position in the UK SME accounting software market."
Davidson, who would not reveal specific details of his planned channel programme, said: "Sage's success has been built on marketing through the channel, while historically TAS has sold direct. I have a blank canvas to play with, and will bring my experience to bear."
Davidson hit out at rivals Sage and Pegasus, the latter recently acquired by Web portal Freecom.net. "In the SME sector, we are ahead of Freecom but behind Sage. But there has to be doubt about Sage's commitment to the channel since it started selling online," he said.
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