The BBC will launch an interactive version of its Knowledge channel this autumn.
The interactive Knowledge channel will have a basic wrap-around text service. The text menu will provide consumers with an array of information and options. The BBC is planning to introduce interactive games shows once consumers get used to the idea of interactive TV.
Speaking at an interactive TV forum at Milia 2000 in Cannes, Katherine Everett, the BBC's digital content driver, said the broadcaster wants to be "one to one" with each of its viewers through interactive TV.
She said it is important to kick off the medium by making it simple. The idea of turning a TV into a PC overnight would turn many licence payers right off, she said.
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