Oracle has enhanced its customer relationship management (CRM) software with a new application to drive sales effectiveness and increase revenue by automating sales proposals.
Oracle Sales 11.5.9, part of the company's E-Business Suite launched last week, includes Oracle Proposals which the company hopes will give it an edge in a weakened CRM market with strong competition from Siebel Systems, SAP and PeopleSoft.
The new software automates personalised customer proposals from templates so that sales people are freed from administrative activities and have more time to close deals.
Oracle Sales 11.5.9 tracks which proposals are sent to which customers, allowing reps to monitor the effectiveness of various proposal formats.
The vendor has also enhanced other applications including Oracle Quoting, Field Sales and TeleSales.
Recent research by the Yankee Group showed that a high percentage of failed salesforce automation projects were focused solely on providing management with visibility of the sales pipeline and neglected software tools for closing deals and driving revenue.
Sheryl Kingston, programme manager for CRM strategy at Yankee Group, said in a statement: "The products that will show the most significant return on investment in the future are those like Oracle Proposals and Oracle Quoting [which] give sales people the tools they need to be more effective in closing deals and driving revenue."
John Wookey, senior vice president for applications development at Oracle, added: "Our customers have indicated that they need more than salesforce management applications.
"With Oracle Sales we are delivering applications that enable greater levels of sales effectiveness."
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