Macromedia has launched an interactive entertainment hub to improve the online entertainment experience for Shockwave users.
First revealed by VNU Newswire in May, (see Newswire 24 May 1999) the interactive entertainment centre combines the Shockwave.com Web site with two virtual onscreen devices: Shockwave Remote and Shockmachine.
These devices allow consumers to control the playback of entertainment content, save favourites and communicate with friends.
The entertainment available includes high quality animation and sound, 3D gaming and classic arcade style games.
The company said the hub provides an addition distribution channel for content providers by connecting them directly with the existing community of millions of Shockwave Entertainment users and the tens of thousands of Shockwave downloaders who become Shockwave.com members every day.
“Right out of the starting gate, Shockwave.com will dramatically change consumers’ ability to find, access and enjoy entertainment on the Web,” said Steve Fields, chief executive of shockwave.com.
“Our huge distribution will be a powerful tool for content creators to extend existing brands and launch the next wave of popular entertainment brands. This will allow us to consistently provide our members with the most exiting, ground breaking interactive entertainment,” he added.
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