A recent poll, sponsored by GPS firm TeleNav, claimed that 60 per cent of US women said they would feel safer on the road with a GPS service toÂ ensure they do not get lost or drive into an unknown neighborhood.
With the ready availability of satellite navigation applications on mobile phones and PDAs, industry analyst ABI Research predicts 335 million consumers will subscribe to such services within the next five years.
TeleNav's survey also found that 45 per cent of 273 female respondents admit they have become lost while driving in an unfamiliar neighborhood. GPS eliminates the potential risks associated with taking a wrong turn and provides accurate directions for a trip to any destination.
"GPS navigation on mobile devices is a simple and convenient way to eliminate frustrations and security issues associated with getting lost while traveling," said HP Jin, CEO of TeleNav.
"With GPS available on an increasing number of mobile handsets and offered on many phones worldwide, drivers can now simply reach for their phone and have instant access to a full-featured GPS service, steering them in the right direction within seconds."
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