Enterprise resource planning (ERP) vendor Baan will strip out e-commerce and non-core units from its business and return to its roots as a back-office systems ERP software vendor.
The Dutch company, which was nearly delisted from the Amsterdam Stock Exchange last month after a series of poor results (CRN, 15 March), is considering floating its e-commerce systems and spinning off up to six other technology units.
Aurum, the brand that covers the four companies that make up Baan's e-commerce operations, is likely to be renamed Aurum.com in a $1.5bn (£945m) spin-off to compete with US rivals Siebel and i2 Technology, reports said.
Dan Roberts, a consultant at analyst Cambashi, said: "Baan's problems stem from trying to compete head to head with SAP. Baan over-bought, and yet its strength was always with medium-sized companies."
Roberts said the market is jittery at present and a period of consolidation is important for the company. He predicted that it will take at least one year for the vendor to turn itself around, "provided it can spin off or sell some of its businesses and maintain its equity".
As part of the reshuffle, Baan has appointed Giovanni Bindoni, formerly head of Baan's EMEA indirect channel group, as EMEA president. Paul Byrne has joined as customer relationship management (CRM) sales director for EMEA from Oracle.
Baan said it would not comment on the restructure until its first-quarter financial results are published on 20 April. The company is expected to post its seventh successive quarterly loss. Analysts estimate that the deficit will fall between $26m and $40m.
Elsewhere, rival SAP is also facing problems, failing to persuade clients to buy mySAP.com, its e-commerce ERP and CRM portal (CRN, 15 March). As a result the value of the company on the German stock exchange fell by over five per cent.
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