Dell's directors are backing a plan to change the company's name from Dell Computer Corporation to Dell Inc.
According to filing 20549 with US regulator the Securities and Exchange Commission, the PC manufacturing firm's board believes that it is time for a fresh name.
The filing states: "While Dell began as a supplier of personal computers, our capabilities now reach deeply into the enterprise and we are a leading seller of servers, storage systems and other technology products and services.
"Therefore, the board of directors believes that 'Dell Computer Corporation' is no longer reflective of Dell's business as it exists today.
"Changing the company's name to 'Dell Inc' represents Dell's evolution from strictly a computer hardware company to a diverse supplier of technology products and services.
"In addition, recognition of the 'Dell' brand has grown so that the company is commonly known simply as 'Dell'. The change of the name more closely aligns our formal corporate name with our brand."
Approval of the amendment to change the firm's name requires the backing of a majority of Dell shareholders.
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