When Rupert Murdoch decides to take on a new market he doesn't go for minnows. That's why News International UK MD Douglas Flynn is brazen in his prediction for the new LineOne service that News International is launching in association with BT. "We may be a bit behind, but we can take on the American's with the very best British content. We're aiming to get a third of all new consumer Net connections."
LineOne is effectively a direct competitor to AOL, MSN and CompuServe with its own content featuring The Sun and News of the World newspapers, Press Association news, games and entertainment.
Flynn also has resolute views on the impact of the Internet on traditional publishing. "It's going to give regional newspapers a very difficult time because of the move of classified ads online, but we are well placed to deal with that threat."
Although there are some industry concerns about newspapers selling combined print and Internet advert slots, Flynn remains positive. "I don't see any problem with that. We don't do it now because these activities are run as separate businesses, but we will look into it."
Despite critics saying there is little or no demand for The Sun or News of the World online, you can't help feeling that Flynn's no nonsense style will have an impact on the UK online scene.
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