SGI chairman and chief executive officer Rick Belluzzo, in his keynote on the first day of Comdex/Spring, said the company intends to move high end 3D visualisation into mainstream computer markets - and to support Linux.
SGI changed its name from Silicon Graphics last week, because the old name was too much associated with the high end graphics market. As Belluzzo attempted to convince the audience with a series of impressive demos, the company's 3D technology has applications in many other markets, including data mining, education and medicine.
Belluzzo said he would drive down the price of the technology in order to reach these markets.
Earlier this year, the company shipped its first Intel based workstations running Windows NT. But Belluzzo said that the company will also support Linux.
"We believe in the open source model - stay tuned," said Belluzzo, who added that the company would contribute technology to the open source movement. For its servers, the company will continue to develop its own Irix operating system, Belluzzo said.
In the demonstrations that made up more than half of his presentation, Belluzzo showed the use of 3D visualisation tools to create virtual car crash tests, analyse customer churn at a telephone company and walk through the palace of Roman emperor Nero.
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