High availability network technology vendor Rainfinity is looking for resellers as it extends its product portfolio.
The vendor currently has deals with security resellers, but is looking to increase this as it extends its product set from firewall software into storage and internet connectivity.
European managing director Rainer Baumann said that the company wants to go through the channel because it is a much more cost effective way to do business.
He explained that there are opportunities for resellers to build services around the product sale.
"We are intensifying our channel focus by adding to the product portfolio with products resellers can build services around," said Baumann.
Rainfinity is looking for 10 to 15 resellers to target small and medium-sized businesses up to enterprises.
"We have four or five channel partners that we engage with closely, but we want to expand that number," said Baumann.
He added that the company is also engaging in telemarketing and passing leads to resellers.
Rainfinity may choose to go direct with some resellers, rather than go through the distributor, according to Baumann. "Both avenues are open for us," he explained.
"We are looking to bring [a storage appliance] to Europe and we are looking for channel partners and they could be different or the same ones we have for security," he added.
Baumann claimed that the market for the company's technology, which is based on high availability systems developed for Nasa, is improving.
"There is a growing perception that firewalls have to be highly available, so there is a strong market out there for that," he said.
"There is not yet the awareness that internet service provider connectivity needs high availability, but that will be the next thing."
David Ellis, director of e-security at security distributor Unipalm, indicated that the move is logical.
"Rainfinity has been strong in the firewall market but, because of Nokia's dominance, it has had to move into new markets. High availability is a key area of growth and we are seeing strong sales."
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