Freeserve has today launched what it calls a "no risk" trial of its broadband service, and scrapped a distribution deal with one-time parent The Dixons Group.
The ISP confirmed that it will not renew its narrowband distribution agreement with the retail giant after February 2004, claiming that it is no longer cost effective.
Freeserve will continue to sell broadband services through Dixons until February 2005.
"Freeserve has stated that its business goal of reaching profitability in 2004 remains the priority and that, if it were to agree to the new terms proposed by Dixons to renew the agreement, it would be held back from achieving this aim," the ISP said in a statement.
Although the company sees broadband services as an important revenue earner, it said that consumers are wary of signing up for broadband and committing themselves to long-term contracts before they had tried the service.
In order to overcome this concern, Freeserve customers will be offered a free broadband connection and a modem. They will then be able to trial the service for a month and get their money back if they are not happy.
According to Freeserve, over recent years the ISP has been steadily reducing its reliance on Dixons for customer sign-ups.
To fill the gap Freeserve pointed to recently acquired partners such as Orange, Littlewoods, Texaco and MVC. It also said today that it had added the Lloyds pharmacy chain, which has more than 1,300 outlets in the UK.
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