Kodak UK has agreed to honour orders for digital cameras that were mistakenly advertised on its website for £100 each.
The company is believed to have had several thousand orders for the cameras, which should retail for £329, when they appeared on its site for a day in early January. Kodak will not confirm the number of orders that came through.
The firm had argued that by law it was not obliged to honour the £100 price tag as there was no contract of sale.
But Kodak had sent customers an automated confirmation email when they placed their orders which solicitors argued was a legally binding contract.
The incident is similar to one in which retailer Argos mistakenly priced televisions on its retail site at £2.99 rather than £299.99. But as both cases have been settled out of court, incorrect pricing on websites remains a legal grey area.
Kodak's pricing error is believed to have cost the company around £1m.
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