Networking giant Cisco has launched the next phase of its Partner Access Online (PAL) strategy, which will collect end user comments about the vendor and its channel.
"PAL has been around for a while where resellers and Cisco work together to find out what works for us," said Nick Watson, head of unified channels UK at Cisco. "This is the next phase about how we are doing with customers."
The company will be asking its resellers to distribute surveys to their customers, which will then be analysed to improve how the vendor and its resellers work together with end users.
Watson said any user feedback is good for Cisco and its partners. Resellers will be expected to distribute up to 30 surveys to customers.
"We are going to be strict with Gold partners to ensure they get the right amount of surveys and we will work with them to see where we can improve," said Watson.
Cisco trialled the scheme last year and the results convinced the company to roll the scheme out further.
Watson said: "The key finding was that it was very infrequent that resellers and Cisco both scored highly - it was usually that one did well and the other did not. This gave us [and resellers] some interesting feedback that convinced us to work closer together."
Phil Kennerdal, senior sales consultant at Cisco reseller Abtec Network Systems, said that Abtec's customers, who are mainly SMEs, are not that concerned with the vendor.
"The important thing is what service they get from their reseller," he said.
He added that this type of research gives the vendor more insight into the customer. "Cisco already has the lion share of the market and by the sound of it is looking to try and bring in more business," he said.
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