Hewlett Packard (HP) has unveiled a range of programmes and alliances aimed at the multibillion-dollar mobile services and infrastructure market.
The news follows on the heels of similar announcements by rivals IBM and Sun Microsystems.
HP will team up with ecommerce software vendor BroadVision to combine BroadVision Mobile Solution, which delivers personalised and localised information to mobile customers, with technologies from wireless hardware and software specialists including Nokia and Tantau.
Also announced is HP's e-Services Bazaar tour programme which is described as a 'living lab' for emerging mobile technologies. The company has held events in Helsinki, Singapore, Beijing and Bangkok, and new participants include mobile technology specialists Lutris, Mobile Computing and Wysdom.
HP's Garage Program, which is dedicated to assisting startups, has added a mobile component to help make an existing internet business wireless or to create a wireless operation from the ground up. Members also have access to the e-Services Bazaars.
Rich Raimondi, general manager of e-Services solutions at the company, said: "The HP ecosystem - the e-Services Bazaar and the Garage Program - will further fuel the creation of mobile e-services, just as we continue to fill out the arsenal of solutions we provide to companies for reaching out to their mobile customers."
He said the products would enable information and services to be tailored to a customer's location and type of mobile device. It will also capture information on usage habits and trends, and analyse and react to it by tailoring services to the user. Customers will be able to access applications such as financial and banking services.
Last month, Sun set up a dedicated business unit and a $100m venture fund for companies creating new wireless technologies. IBM and Compaq have also announced broad plans for the wireless arena.
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