Microsoft and Kingston have transferred a US scheme in which additional memory is bundled as a coupon option for Windows 97 in the box.
Both companies are offering 32Mbytes of memory for #133, which will help Kingston sell more memory and Microsoft users run the Office suite at optimum speeds.
John Holland, vice president of Kingston Technology Europe. said that over two-thirds of the installed base in Europe still used 486 or earlier chips.
Those mostly use 8Mbytes or less, he said. "The additional 32Mbytes, boosting the performance of newer PCs and offering an extremely cost effective upgrade to older systems...will pave the way for advanced capabilities in the future."
US reports gave pricing for AMD K6 chips but UK officials claimed they could not comment on the reports.
US sources say AMD will release three flavours of its Pentium II killer on 2 April. They will be 166MHz, 200MHz and 233MHz and prices will be $210, $315 and $450, if customers buy them in quantities of 1,000.
This pricing is likely to appeal to hardware vendors including Compaq and Mitsubishi, while even IBM is looking at the processor for its machines, according to internal sources.
But Intel has a master plan, according to reports, which in combination with their legal action against both Cyrix and AMD will put them in pole position.
In May, Intel will release a 300MHz Klamath Pentium II, thus undermining the competition by using clock speeds to appeal to consumers and end users. A representative said: ?We do not comment on customers? machines. Ask them if they?re doing it. On pricing that?s nothing I?ve actually seen. They want to discuss that at the launch.?
Both companies are pitching the campaign directly at dealers. The channel initiative replicates a scheme started in the US in February.
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