BT will launch a web portal targeted at 18 to 30 year olds at the end of March.
The portal, called Uprush, will be launched with a controversial advertising campaign based on drug-induced club culture, according to sources. The soft launch site, which is already live, carries the banner 'feed your habit'.
Uprush will not be branded as a BT product, but sources say there could be some backlash on the telco when the advertising hits the streets.
As well as news, chat, forums, email and downloads, the portal will also include a dating area.
Uprush will also have its own free ISP service which can be downloaded from the site.
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