Twitter has undergone a major revamp designed to provide a better user experience by making it easier to share multimedia content and provide additional information to tweets.
Key updates include the ability to put a tweet into context. When users click a tweet, a details pane will show information relevant to the post, such as replies, other tweets by the same user or the location of a geo-tagged tweet.
Embedding multimedia content directly into Twitter will also be made easier as the company has a partnered with sites including Flickr, YouTube and TwitPic.
Users will also be able to see mini-profiles by clicking on a user name, eliminating the need to navigate away from the page.
Additionally, users no longer have to click 'more' to bring up extra tweets, as an infinite scroll feature is due to be added to the interface.
"We are introducing a re-engineered Twitter.com that provides an easier, faster and richer experience," said Twitter chief executive Evan Williams in a blog post.
"These changes will roll out as a preview over the next several weeks, starting with a very small percentage of registered accounts tonight. During the preview, you'll be able to switch back and forth so you have time to grow accustomed to the way things work."
The redesign is a significant evolution, according to Augie Ray, a social media analyst at Forrester Research.
"The long-term effects could be substantial as Twitter focuses on powering growth by improving consumption, which will in turn make Twitter a more powerful platform for influencing marketing," he said.
"The future of Twitter, and its value to marketers in influencing the masses, is as dependent on improving tweet consumption for spectators as easing tweeting for creators and conversationalists."
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