Retail rivals Time and Tiny are squaring up to each other over their free PC offers, as both claimed their deal is better than the other's.
The two companies have introduced competing free PC initiatives. The Time deal requires consumers to join its ISP and pay a subscription of £9 per month for three years, while the Tiny deal requires customers to join the company's telco reseller and guarantees call charges of £25 per month for one year.
Time took the first swipe at Tiny by amending its press campaign that first appeared on 22 July. The Time stop press advert read: "Beware of offers that require a minimum telephone charge of over £29 per month to another telephone company in addition to standard line payments to BT."
A spokesman for Time said: "We were just pointing out that people should be aware of what a phone bill based option means it's about £90 a quarter excluding line rental. We want consumers to be fully aware of the deals and to make an informed decision."
But a spokesman for Tiny responded: "Time is clearly having a dig at us. It's a knee-jerk reaction, but we expected this. Time is not offering anything new, it's just a subscription based Internet package and a hire purchase agreement combined. Ours is a free subscription ISP, and £25 - which people spend with BT on calls anyway - goes to us and the customers receive a PC."
He added that the Tiny call centre had received 20,000 enquiries since the launch. He also claimed sales and enquiries had trebled in Tiny showrooms.
One industry analyst said: "It's going to be a very aggressive sector as it is opening up a niche area. I don't think these companies will make a lot from the machines, but they will from people upgrading."
For more stories, see this week's issue of PC Dealer
Newbies will be thrown in with the big boys on Sanhok as Kar98 fodder
Data is the perfect intersection of logic and emotion
Support for RTX Technology and new version of GPU Boost algorithm coming in next-gen Nvidia GPUs
Is Sony's Xperia XZ2 Compact a big step forward against last year's XZ1 Compact?