America Online's (AOL) Compuserve unit has set up a Custom Solutions division to develop cobranded, customised versions of its Compuserve 2000 Internet software for its strategic partners.
The aim is to expand Compuserve and AOL's traditional subscriber base and to make the Compuserve brand name more widely available. This would enable AOL to generate advertising and electronic revenues from audiences that would not typically sign up to its flagship consumer oriented service.
The new division will be based in Columbus, Ohio and be headed by Steve Owens, who will report to Audrey Weil, Compuserve's general manager.
Custom Solutions is currently developing software for MCI Worldcom's newly relaunched Internet service, American Lawyer Media, and American International Group's Domestic Brokerage unit's Internet service for insurance brokers, but is also interested in moving into the human resources and accounting sectors.
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