Electronic payment company Cybercash has teamed up with Freemac.com, the company giving away free iMacs to US consumers, in a bid to promote its electronic wallet.
Cybercash will make its Instabuy Agile Wallet available to over one million consumers who receive a free iMac from Freemac.com, register for a Freemac branded Visa credit card and sign up to the Freemac ISP for three years.
Freemac.com announced this week that it would give away a million of the popular colourful desktops over the next two years to customers who sign up to its ISP.see Newswire 2 August 1999
By partnering with Freemac, Cybercash will have access to the large community of iMac users created by the free offer and hopes that by making ecommerce easier through its electronic wallet product, it will encourage wide adoption of Agile Wallet.
“We want consumers to try the Instabuy Agile Wallet to find out how simple it is to use and what an exceptional tool it is for online shopping,” said Denis Yaro, executive vice president of Cybercash.
“Our partnership with Freemac.com is an excellent way for us to get distribution of our wallet among a group of people who are likely to recognise the enormous advantages of Instabuy and are likely to use it as a regularly part of their online shopping experience,” he added.
Yankee Group analyst Melissa Bane believes the partnership was a smart move by Cybercash, but it must not distract the company from continuing to ensure the ease of use of its technology.
“It’s certainly not a bad move for Cybercash to try to capitalise on a new base of potential online shoppers, though this base may take a while to get shopping. The adoption of an electronic wallet is heavily dependent on usability, functionality and ease of adoption. Those will be critical points to make this partnership a success,” she said.
Cybercash launched its Instabuy Agile Wallet product last year, enabling consumers to make one click online transactions. see Newswire 21 August, 1998
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