RealNetworks has launched a range of services that automatically and regularly deliver music and other content directly to users' desktops.
Developed with BackWeb Technologies, Real.com Music Delivery automatically sends up to eight new songs to users every week.
Customers can select one of seven different music genres, and tracks are delivered when users are online but not using the full capacity of their internet connections.
The downloads occur seamlessly and do not affect the performance of other web applications, said RealNetworks.
"Real.com Music Delivery enables our many content partners to connect with the more than 35 million RealJukebox users who are interested in having fresh, high-quality music automatically delivered directly every day," said Mark Hall, vice president of RealNetworks' media publishing division.
Initially, the downloaded music will be tracks that record companies have released as promotions or previews, but eventually the system may be used by record labels and artists to sell their works through paid subscription services.
RealNetworks also announced two programmes to enable content providers to reach users. The first is an expanded version of the company's Real.com Message Service which will allow content providers to send daily alert about forthcoming audio and video programmes directly to users' desktops. Users can opt to receive updates from content suppliers including BCNEWS.com, Discovery.com, E! Online and RollingStone.com.
The second is Real.com Connection, which will allow internet content providers to promote to users a number of headlines from their top audio and video programmes each day. They will also able to provide a more thorough directory of the audio and video programmes available on their sites on the Real.com Guide site.
Real.com Music Delivery is available now, while Real.com Connection and the expanded Real.com Message Service are available now in beta release.
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