More than 50,000 IBM employees took part in 'Worldjam' last week, an online brainstorming session held over four days on the company intranet.
Nearly one sixth of Big Blue's 320,000 employees were involved, discussing internal business topics such as collaborative working and employee retention. Meetings were held in chat rooms, with ideas posted and then voted on through bulletin boards on the intranet.
Michael Wing, the director of IBM's internal website, told Reuters that the company spent nine months developing WorldJam, which was designed to try to use the capacity of the intranet's global reach.
"We're going to be doing fairly extensive research of a variety of sorts into what people's experiences were and how the various tools were used," he said.
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