Virgin is considering a move into the UK's mobile phone market, taking on established telecomms players with a range of sophisticated services.
Richard Branson, Virgin's chief, said mobile phones are number two on his list of priorities behind improving Virgin's train services, in an interview in the Sunday Mirror newspaper.
The company also confirmed that it is "seriously considering" a bid for one of four or five third generation mobile licenses to be auctioned by the Department of Trade and Industry in the next 18 months.
"Apart from improving the service of our trains, I am concentrating on this area the most," Branson told the newspaper.
"I am looking at selling phones that carry television pictures and allow access to the Internet," he said.
Sophisticated mobile services such as Internet browsing and videoconferencing will be possible using the third generation Universal Mobile Telecommunications System (UMTS).
So far, interest in bidding for UMTS licenses in the UK has come only from within the telecomms industry. BT, Orange, Energis and others are all still considering whether to bid.
All parties are waiting for further details about the bidding process from the DTI.
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