Europe?s interest in the Internet is growing but it will not be a substantial source of advertising revenue for two or three years, according to America Online (AOL).
But AOL wants one million non-US users by the end of September and believes that it has the most viable method for advertisers to reach surfers, because it has eight million subscribers.
Jack Davies, international president at AOL, also admitted the company is looking for advertising to provide income, rather than relying completely on subscriptions. "We believe at AOL we can generate more advertising revenue that the whole World Wide Web combined," he said.
"Being realistic, looking at the European market we believe that the preferred method of access for interactive services for the foreseeable future is going to be PCs." Davies said AOL is talking to access providers in additional geographical areas but did not provide details.
"France has been a difficult market but clearly the biggest market is Germany, followed closely by the UK and Scandinavia," Davies said. He claimed AOL has enough modem lines in Europe to avoid the access problems its US members have had in recent weeks. (see story, 15 January).
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