Novell today unveiled Digital Me, a set of technologies that will enable users to create and manage their own identity on the Internet.
Digital Me signals an ambitious shift away from Novell?s traditional corporate networking world into the pure Internet space.
Novell will be touting its flagship Novell Directory Services to allow users to create cards to describe who they are on the Web. Information stored could be names, addresses, credit card details, and other data that will could also enable others to track where the individual travels on the Internet.
Users could then decide how much of that information to give away to specific sites for example.
Outlining Digital Me at the opening of Novell?s Brainshare user conference in Salt Lake City, Utah, chief executive Eric Schmidt said identities will be the new currency with which individuals can trade with ecommerce firms or Web discussion forums.
He said: "Today, the value of the network is the square of the number of human relationships on the networks. Digital Me makes the Internet more personal - you can control what happens to you."
Digital Me is a new departure for Novell whose NDS is traditionally used by network managers to manage and coordinate users with network devices across the enterprise. Today?s announcement will, for the first time, enable individuals themselves to manage their identities and privileges on the Internet.
Novell will work with US financial institution Citigroup and credit card provider, First USA, to test the service.
The first Digital Me technologies will be available in the third quarter of this year to allow users to establish multiple identities online. For instance, different identities could be created for use at work, with friends or for anonymous Web surfing.
The idea is to sell and license Digital Me products, but it will initially open source the client portion to kick start the third party development process. Future Digital Me supported applications could include email, personal information management and Web navigation tools.
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