Intel has launched a new set of server building blocks to help its system builder partners sell application-specific servers to small and medium-sized enterprise (SME) customers.
The company is launching 12 new products including server boards, chassis, chips and software to cover the different internet applications running on servers.
"SMEs are using servers for a wide range of activities and we are providing an expanded range of server building blocks for our resellers to configure," said Amanda McGonigle, director of reseller channel, EMEA, at Intel.
Gordon Davies, commercial director at reseller Compusys, said that SMEs are using servers for multiple tasks today and that Intel has been trying to get the bigger integrators into the SME market to help increase its coverage.
"This opens a different opportunity that we have not addressed in the past. SMEs have always used general business servers but it is emerging that the business will run better within application-specific servers," he said.
Intel is trying to provide integrators of all sizes with the ability to provide value-add server builds.
McGonigle explained that the building and installation of servers based on Intel chips offers resellers a good margin opportunity. "We are a disruptive influence in the market because we have come in with some competitive products and brought the costs down," she said.
The company has also released the latest version of its server maintenance training software. The free interactive CDRom will help partners find spare parts, and offer replacement procedures and worldwide technical support.
The company will offer its Premier Partners and Intel Product Integrators the products through distributor Microtronica.
McGonigle said that the chip giant is always looking to sell to resellers with which it is not strategically partnered.
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